The Chinese market. There is a growing demand and excitement for aircraft, but one teensy little problem, no airfields to land in. There is a large interest in helicopters and gyros here due to that reason, but many want airplanes. Therefore a craft that fits into the stol, cheap and easy to manufacturer, and easy to pack up and take it home/storage. Safety is a large factor also. I also think you watch the Pitbull video in the first post and you are either bitten or you're not.